I'm in the same camp, can't decide if its a good thing or just overly commercial yank marketing buzz.
I've never gone to any big stores on sale day, the pictures of queues and brawls is enough to put me off. But if there's a good deal to be had online, I guess it can't be a bad thing.
Do you think enginetuner are having a Black Friday sale on built 2.1 strokers?