In my opinion it's simple economics Scotty; supply and demand.
Why are VW Transporters so expensive compared to basically any other similar van? Because they have a bit of a cult following, bit of an enhanced image, so people want them... good job by the marketing bods!
That's what I think the P1 is a case of, personally. It's a UK car, so no perceived concerns of it being an import (that wouldn't worry me, I've had a JDM car for five and a half years now), it's got nice Prodrive bits and is a Prodrive developed car (enhanced image) and so people want them and actually, those are decent reasons.
However, if you have a different perspective, I can see why you would think they look a bit OTT on price.
Anywhere, there's my two penneth!
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